Exploring Public Relations and Management Communication

Stephen Waddington

Informasi Umum

Kode

25.01.1697

Klasifikasi

659.2 - Public relations

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Public Relations

No. Rak

Dilihat

78 kali

Informasi Lainnya

Abstraksi

Exploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. The full text downloaded to your computer