Copywriting Third Edition: Successful writing for design, advertising and marketing
Lingwood, Shawn
Informasi Umum
Kode
25.01.1692
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Copy Writing
No. Rak
Dilihat
26 kali
Informasi Lainnya
Abstraksi
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Koleksi & Sirkulasi
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Pengarang
| Nama | Lingwood, Shawn |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Laurence King Publishing |
| Kota | London |
| Tahun | 2022 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
