New Products Management -International Student Edition
C. Merle Crawford, C. Anthony Di Benedetto
Informasi Umum
Kode
25.01.1645
Klasifikasi
658.575 - New product development
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Product Management
No. Rak
Dilihat
42 kali
Informasi Lainnya
Abstraksi
Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.
New for the 2025 Release the content includes integrated technology of our complete course platform, McGraw Hill Connect. Featuring Smartbook, Connect’s adaptive learning solution, assignable chapter exercises, and quizzes. All designed to boost engagement and support students' further learning.
Koleksi & Sirkulasi
Tersedia 2 dari total 2 Koleksi
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Pengarang
| Nama | C. Merle Crawford, C. Anthony Di Benedetto |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | McGraw Hill |
| Kota | New York |
| Tahun | 2025 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
