Marketing for Hospitality and Tourism, 8/E.

John Bowen

Informasi Umum

Kode

25.01.1619

Klasifikasi

910.688 - Hospitality Industry

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Tourism, Marketing,

No. Rak

Dilihat

66 kali

Informasi Lainnya

Abstraksi

Market leader in hospitality marketing around the world Revel™ Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. Now in a Revel format, the 8th edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.

Revel is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience – for less than the cost of a traditional textbook.