Enhancing User Adoption of Digital Fuel Subsidy Systems: Insights from the MyPertamina App Using UTAUT Model - Dalam bentuk pengganti sidang - Rancangan Karya Akhir

ARINTA ATHAYA KAYANA

Informasi Umum

Kode

25.04.6068

Klasifikasi

000 - General Works

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Conference

Dilihat

59 kali

Informasi Lainnya

Abstraksi

Rapid digital transformation in various sectors has changed how indi viduals interact with technology, including in essential services such as fuel pur chases. While the MyPertamina app promises to revolutionize access to subsi dized fuel, its adoption has fallen short of expectations, raising curiosity about the underlying factors influencing user uptake. This study aims to explore the factors that influence the adoption of the MyPertamina application using the Uni fied Theory of Acceptance and Use of Technology (UTAUT) framework. The methodology used is a quantitative approach through distributing questionnaires to MyPertamina users. The analysis results showed a significant relationship be tween performance expectations, government regulations, and the reliability of institutional sources on behavioral intentions and adoption. However, factors such as effort expectancy, awareness, perceived financial cost, technological in frastructure support, government regulation and institutional privacy concerns did not show a significant impact towards behavioral intention and adoption. The findings highlight the importance of improving user perceptions of the app’s per formance and ensuring the reliability of institutional sources for increase behav ioral intention and adoption. Additionally, refining regulatory and enhancing app features for a smoother refueling experience are crucial in encouraging broader usage. By addressing these factors, stakeholders can implement more effective strategies to increase the adoption.