Applied Crisis Communication and Crisis Management: Cases and Exercises

Timothy Coombs

Informasi Umum

Kode

25.01.1420

Klasifikasi

658.405 - Negotiation, Conflict management, crisis management, contracting out

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

#n/a

No. Rak

Dilihat

246 kali

Informasi Lainnya

Abstraksi

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.