The Copywriting Sourcebook

Andy Maslen

Informasi Umum

Kode	25.01.1392
Klasifikasi	658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis	Buku - Circulation (Dapat Dipinjam)
Subjek	Copywriting, Communication In Management,
Dilihat	88 kali
No Rak	Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 22

Informasi Lainnya

Abstraksi

It s OK knowing the theory, but when it s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.