Critical thinking for marketers: learn how to think, not what to think, volume II (Marketing strategy collection)
David Dwight, Terry Grapentine, David Soorholtz
Informasi Umum
Kode
25.21.1960
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Buku - Elektronik (E-Book)
Subjek
Market Strategy
No. Rak
Dilihat
43 kali
Informasi Lainnya
Abstraksi
Volume II expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science (what professors do) and marketing as an applied science (what you as real-world marketers do). This background knowledge should give you a better appreciation for how knowledge is created in marketing. Having a basic understanding of selected concepts in the fields of behavioral economics and cognitive science are vital to improving the quality of marketing decisions and recommendations you make on a daily basis. This volume is divided into three major sections: Think Better, Cognitive Biases and Their Importance, and Conclusions.
Koleksi & Sirkulasi
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Pengarang
| Nama | David Dwight, Terry Grapentine, David Soorholtz |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New york |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
