Critical thinking for marketers: learn how to think, not what to think, volume I (Marketing strategy collection)
David Dwight Terry, Grapentine David, Soorholtz
Informasi Umum
Kode
25.21.1959
Klasifikasi
658.84 - Marketing
Jenis
Buku - Elektronik (E-Book)
Subjek
Market-strategy
No. Rak
Dilihat
36 kali
Informasi Lainnya
Abstraksi
Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments--deductive and inductive--and how to examine whether such arguments are "good" or not. To do this, the book explains 60 logical fallacies--or errors in reasoning-- that marketers should avoid. Additionally, the authors' several "Think Better" discussions that examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing.
Koleksi & Sirkulasi
Seluruh 1 koleksi sedang dipinjam
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | David Dwight Terry, Grapentine David, Soorholtz |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New york |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
