Fairpay: adaptively win-win customer relationships (Service systems and innovations in business and society collection)

Richard Reisman

Informasi Umum

Kode

25.21.1926

Klasifikasi

658.812 - Customer relationships, Claims, Complaints, Returns, Servicing of products

Jenis

Buku - Elektronik (E-Book)

Subjek

Customer Relations-management

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

16 kali

Informasi Lainnya

Abstraksi

Businesses everywhere are recognizing the need to be more customer-focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are recognized as broken. Digital relationships enable services at low cost, but we still focus on discrete transactions in which prices and value propositions are set by sellers in ways that customers often see as exploitive.