Writing online : a guide to effective digital communication at work

Erika Darics

Informasi Umum

Kode

25.21.1899

Klasifikasi

808.066 65 - Writing on business

Jenis

Buku - Elektronik (E-Book)

Subjek

Writing Skills

No. Rak

Dilihat

43 kali

Informasi Lainnya

Abstraksi

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other.