Consumer experiences and emotion management

Avinash Kapoor

Informasi Umum

Kode

25.21.1845

Klasifikasi

658.812 - Customer relationships, Claims, Complaints, Returns, Servicing of products

Jenis

Buku - Elektronik (E-Book)

Subjek

Consumer Satisfaction

No. Rak

Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

22 kali

Informasi Lainnya

Abstraksi

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers face in today’s global markets are to understand the expression of the emotions or consumer emotional experience.