Revenue management : a path to increased profits, second edition

Ronald J. Huefner

Informasi Umum

Kode

25.21.1813

Klasifikasi

658 - General management, General business management, General industrial Management

Jenis

Buku - Elektronik (E-Book)

Subjek

Management

No. Rak

Dilihat

41 kali

Informasi Lainnya

Abstraksi

This book describes the emerging ?eld of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and ?nancial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints.