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Sales promotion decision making : concepts, principles, and practice
Steve Ogden-Barnes, Stella Minahan
Informasi Umum
Kode
25.21.1766
Klasifikasi
658.81 - Sales management
Jenis
Buku - Elektronik (E-Book)
Subjek
Sales Management
No. Rak
Dilihat
80 kali
Informasi Lainnya
Abstraksi
Up to 74% of marketing budgets can be spent on sales promotions, with manufacturers, suppliers and retailers employing a wide range of incentives from price discounts to complex Omni-channel consumer competitions and contests. Sales promotions are a vital strategic and tactical tool within the marketing value chain and those responsible for campaign planning must negotiate objectives, options and outcomes to ensure their initiatives deliver real results in competitive trading environments.
Koleksi & Sirkulasi
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Pengarang
| Nama | Steve Ogden-Barnes, Stella Minahan |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2015 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
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