This note's for you : popular music + advertising = marketing excellence

David Allan

Informasi Umum

Kode

25.21.1764

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Buku - Elektronik (E-Book)

Subjek

Marketing Management

No. Rak

Dilihat

107 kali

Informasi Lainnya

Abstraksi

From Coca-Cola to Chrysler, this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the I’d Like To Teach The World To Sing campaign? And that the choir had no idea that Eminem was going to show up while they were taping the Lose Yourself campaign? Or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors members discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly?