Social media marketing: strategies in utilizing consumer-generated content (Digital and social media marketing and advertising collection)

Emi Moriuchi

Informasi Umum

Kode

25.21.1740

Klasifikasi

658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing

Jenis

Buku - Elektronik (E-Book)

Subjek

Digital Marketing

No. Rak

Dilihat

82 kali

Informasi Lainnya

Abstraksi

With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies to the consumers. When technology is paired with culture, it is inevitable that consumers are constantly changing their attitudes toward consumption to adapt to current trends. Thus, marketers are meticulously looking for information to keep current with the consumer market in order to maintain their market share.