Doing Business in The United States: A Guide For Small Business Entrepreneurs With a Global Mindset
Anatoly Zhuplev, Matthew Stefl and Andrew Rohm
Informasi Umum
Kode
25.21.1520
Klasifikasi
658 - General management, General business management, General industrial Management
Jenis
Buku - Elektronik (E-Book)
Subjek
Business Communications
No. Rak
Dilihat
44 kali
Informasi Lainnya
Abstraksi
This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium- sized enterprise (SME) market expansion. Full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytical tools and methods for assessing marketing entry performance.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | Anatoly Zhuplev, Matthew Stefl and Andrew Rohm |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2018 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
