Global Business Strategy

Cornelis A. de Kluyver and John A. Pearce II

Informasi Umum

Kode

25.21.1242

Klasifikasi

000 - General Works

Jenis

Buku - Elektronik (E-Book)

Subjek

#n/a

No. Rak

Dilihat

39 kali

Informasi Lainnya

Abstraksi

Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company’s business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.