Targeting the Mature Traveler: Developing Strategies for an Emerging Market

Jacqueline Jeynes

Informasi Umum

Kode

25.21.1161

Klasifikasi

338.479 1 - Tourism

Jenis

Buku - Elektronik (E-Book)

Subjek

Tourism

No. Rak

Dilihat

31 kali

Informasi Lainnya

Abstraksi

This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.