Protecting the Brand, Volume I : Counterfeiting and Grey Markets
Peter Hlavnicka, Anthony M. Keats
Informasi Umum
Kode
25.21.1104
Klasifikasi
000 - General Works
Jenis
Buku - Elektronik (E-Book)
Subjek
#n/a
No. Rak
Tel-U Bandung - Gedung Manterawu Lantai 5 : Rak 1
Dilihat
14 kali
Informasi Lainnya
Abstraksi
It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets – from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Peter Hlavnicka, Anthony M. Keats |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
