Stop Harming Customers: A Compliance Manifesto

David Silverman

Informasi Umum

Kode

25.21.1023

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Buku - Elektronik (E-Book)

Subjek

Marketing Management

No. Rak

Dilihat

21 kali

Informasi Lainnya

Abstraksi

Since the year 2000, banks have been fined almost a third of a trillion dollars. Yet, every year billions more are imposed. Why? This book explains why banks break the law (it’s not just the money), explains the challenges facing Compliance functions, considers that the majority of financiers don’t want to do wrong, and puts forth a proposal to stop banks from harming customers.

The lessons in this book are applicable to any business where profit motives can conflict with customer benefit–in short, every business. (And if you’re interested in cryptocurrency, this book’s for you too!)