Branding & AI: Leveraging Technology to Generate Brand Revenue

Chahat Aggarwal

Informasi Umum

Kode

25.21.1003

Klasifikasi

658.827 - Use of brands and trademarks, Business names, Producer and distributor brands

Jenis

Buku - Elektronik (E-Book)

Subjek

Brand Management

No. Rak

Dilihat

41 kali

Informasi Lainnya

Abstraksi

The book discusses the intrinsic value of what branding is and the vital role that artificial intelligence (AI) can play in businesses' present and future success. The necessity to create noteworthy strategies and maintain consistency in the growth of brands is credited to adapting to the dynamic market deeply influenced by ever-growing technology. Brand awareness is a significant element in the success of businesses in highly competitive and saturated environments. It describes how branding on an organizational and personal level is directly proportional to profit and return on investment, along with how one can measure it. To elaborate, case studies of successful and unsuccessful marketing strategies of big brands have been dissected to showcase the impact of brand perception. The book further transgresses into the role of AI in branding, which can help companies achieve their highest goals through targeted marketing with the help of unbiased information gathered by machine intelligence. It also points out the limitations of AI and the factors to note while relying on machine versus human capabilities. The future of AI appears to be evidently intertwined with marketing initiatives, and the sectors most likely to be impacted have been described in detail.