Marketing of Consumer Financial Products: Insights From Service Marketing

Ritu Srivastava

Informasi Umum

Kode

25.21.911

Klasifikasi

000 - General Works

Jenis

Buku - Elektronik (E-Book)

Subjek

#n/a

No. Rak

Dilihat

66 kali

Informasi Lainnya

Abstraksi

Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.