Corporate Relationship Management Strategy

Roxana D Maiorescu

Informasi Umum

Kode

25.21.801

Klasifikasi

658.3 - Personnel management

Jenis

Buku - Elektronik (E-Book)

Subjek

Management

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 16 B
Tel-U Gedung Manterawu Lantai 5 : Rak 18 A
Tel-U Purwokerto : Rak 8

Dilihat

23 kali

Informasi Lainnya

Abstraksi

This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.

It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company.

The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.