The Influence of Product Quality, Brand Image, and Customer Satisfaction on Customer Purchasing Decisions for Uniqlo KAWS+Warhol Fashion Collection in Bandung City - Dalam bentuk pengganti sidang - Artikel Jurnal
MUHAMMAD RAIHAN PUTRA SYAMSUL
Informasi Umum
Kode
25.04.1592
Klasifikasi
658.84 - Marketing
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Business & Economics
Dilihat
88 kali
Informasi Lainnya
Abstraksi
<p>This study analyzes the effect of product quality, brand image, and customer satisfaction on customer purchasing decisions on the Uniqlo KAWS+Warhol fashion collection in Bandung City. The data collection method/sample uses a questionnaire, with a sample of 390 consumers who have bought and know Uniqlo KAWS+Warhol uniqlo products. Data analysis in this study used PLS-SEM analysis. The results revealed that product quality and brand image significantly influence customer satisfaction, which is a mediator in strengthening their impact on purchasing decisions. The findings suggest that customer satisfaction results from high-quality products and a strong brand image that reflects innovation, style, and relevance to market trends. These two factors together shape customer satisfaction and purchase decisions. These findings highlight the importance of innovation and effective marketing strategies in building brand image and maintaining product quality to maximize customer purchase decisions.</p>
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | MUHAMMAD RAIHAN PUTRA SYAMSUL |
| Jenis | Perorangan |
| Penyunting | Maya Irjayanti |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, S1 International ICT Business |
| Kota | Bandung |
| Tahun | 2025 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
