Social Media Campaigns: Strategies for Public Relations and Marketing, 2/E.
Carolyn Mae Kim
Informasi Umum
Kode
25.01.396
Klasifikasi
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Internet Marketing, Social Media, Public Relations,
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
41 kali
Informasi Lainnya
Abstraksi
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:
• new strategies to guide students in the initial campaign planning phase
• added content on influencers, social care teams, and newsjacking
• coverage of research evaluation, the implications of findings, and articulating the ROI
• expanded discussion of ethical considerations in campaign design and data collection and analysis.
The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.
Koleksi & Sirkulasi
Seluruh 2 koleksi sedang dipinjam
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Pengarang
| Nama | Carolyn Mae Kim |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Routledge |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
