THE INFLUENCE OF PRODUCT INNOVATION, MARKETING INNOVATION AND PROCESS INNOVATION ON PERFORMANCE OF FOOD BUSINESS MSMES IN LENGKONG DISTRICT, BANDUNG CITY, WEST JAVA - Dalam bentuk buku karya ilmiah
MUHAMMAD FARREL AHNAF
Informasi Umum
Kode
25.04.519
Klasifikasi
000 - General Works
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Business & Economics
Dilihat
127 kali
Informasi Lainnya
Abstraksi
Micro, small, and medium-sized businesses (MSMBs) play a critical role in Indonesia's economy. One of the things that MSMEs do is try to level the economic playing field in the small town. Here, micro, small, and medium-sized businesses (MSMEs) can pop up anywhere, even in outlying areas, providing residents with an alternative to commuting to larger cities in quest of better job prospects. Bandung City is home to a number of MSMEs, including Lengkong Food MSME. Finding out how product, marketing, and process innovation impact MSME performance is the main objective of this study.<br /> The descriptive and causal data categories are measured using Likert scales in this quantitative study. The research took a random sample from each MSME. In the sample, 71 people were asked to participate. The researchers used multiple linear regression and descriptive analyses in SPSS 21 for Windows.<br /> Micro, small, and medium-sized businesses (MSMEs) can improve their performance through technological innovation in three
Koleksi & Sirkulasi
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Pengarang
| Nama | MUHAMMAD FARREL AHNAF |
| Jenis | Perorangan |
| Penyunting | Nurvita Trianasari |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, S1 International ICT Business |
| Kota | Bandung |
| Tahun | 2025 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
