THE INFLUENCE OF eWOM AT @PAIMONFESS ON PURCHASE INTENTION OF VIRTUAL ITEM ON GENSHIN IMPACT IN INDONESIA - Dalam bentuk buku karya ilmiah
GALUH SEKAR PRAMASTI
Informasi Umum
Kode
25.04.513
Klasifikasi
000 - General Works
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Consumer Behavior
Dilihat
194 kali
Informasi Lainnya
Abstraksi
The research background explores how game industries have evolved with free to play game model. Genshin Impact also has gained global attention with its gameplay. In-app purchases have become the main revenue of free to play game model. The big of online community and eWOM have led to the intention of purchasing in-game virtual items.<br /> The objective of this research is to measure how much eWOM influence the purchase intention of virtual item in Genshin Impact. This research is expected to improve marketing strategies for Genshin Impact while utilizing eWOM with a better understanding of how they influence customer purchase intention.<br /> This research adopts a quantitative approach by collecting data through surveys via a questionnaire from representative samples. The analysis method is using SEM-PLS that investigates how much eWOM influence purchase intention. This method allows to predict relation of the independent variable that more than two on the dependent variable.<br /> This r
- BM62G3 - CONSUMER BEHAVIOR
- BM62B4 - MARKETING MANAGEMENT
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | GALUH SEKAR PRAMASTI |
| Jenis | Perorangan |
| Penyunting | Heppy Millanyani, Refi Rifaldi Windya Giri |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, S1 International ICT Business |
| Kota | Bandung |
| Tahun | 2025 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
