THE EFFECT OF SERVICE QUALITY AND BRAND AWARENESS ON INDIHOME CUSTOMER SATISFACTION - Dalam bentuk buku karya ilmiah
ULWAN SHIDQY
Informasi Umum
Kode
25.04.382
Klasifikasi
000 - General Works
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Brand Awareness
Dilihat
116 kali
Informasi Lainnya
Abstraksi
<p>This study investigates the impact of service quality and brand awareness on customer satisfaction among IndiHome users, with a particular focus on those following the @indihomecare Instagram account.The rapid growth of internet services in Indonesia necessitates an understanding of factors influencing customer satisfaction, as customer complaints indicate potential issues despite IndiHome's market dominance.The present study adopts a quantitative research approach, utilising a survey of 204 respondents. The distribution of questionnaires via Google Forms facilitated the collection of primary data, and the analysis was conducted using SmartPLS 3.0. The study's findings indicate a significant effect of service quality on customer satisfaction, while brand awareness did not show a significant influence on customer satisfaction.The study's findings underscore a simultaneous effect of service quality and brand awareness on customer satisfaction. The study provides IndiHome and similar service providers with va
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | ULWAN SHIDQY |
| Jenis | Perorangan |
| Penyunting | Mahir Pradana |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, S1 Administrasi Bisnis (International Class) |
| Kota | Bandung |
| Tahun | 2025 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
