The Influence of Perceived Ease of Use, Perceived Usefulness, Perceived Risk and Attitude on Intention to Use Mutual Fund Investment Application Bibit in Jakarta Indonesia - Dalam bentuk pengganti sidang - Artikel Jurnal
RANGGA DANISWARA

Informasi Umum

Kode

25.04.073

Klasifikasi

658.15 - Financial management, Insolvency, Bankruptcy, Valuation of businesses, Financial Decision making, Financial planning

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Mutual Funds

Dilihat

188 kali

Informasi Lainnya

Abstraksi

In today's world, rapid technological advancements have profoundly<br /> impacted various aspect of life, particularly financial management. The COVID-19<br /> pandemic has highlighted the critical need for financial literacy and management,<br /> especially among Millennials in Indonesia. Investing through mutual funds,<br /> particularly via Financial Technology (FinTech) platforms, is one effective strategy<br /> to achieve financial goals. Bibit, a leading robo-advisor in Indonesia, uses artificial<br /> intelligence to offer personalized investment advice, making investing more<br /> accessible and user-friendly for novice investors.<br /> The primary aim of this research is to determine how these factors affect<br /> user attitudes and their intention to use the Bibit application. Utilizing a quantitative<br /> approach based on respondent perception This study examines the factors that<br /> influence the intention to use the Bibit mutual fund investment application in<br /> Jakarta, focusing on perceived ease of use, perceived usefulness, and perceived risk<br /> through user attitude.<br /> The method in this research is quantitative with descriptive and causal type<br /> of Likert scale, data were gathered from 400 respondents in Jakarta that using Bibit<br /> application through a structured questionnaire. Software used is Smart PLS 4. The<br /> collected data were then analyzed using descriptive statistical methods and the<br /> Structural Equation Modeling (SEM) technique such as path coefficient, specific<br /> indirect, and goodness of fit to test the hypotheses and evaluate the relationships<br /> between the variables.<br /> The results show that perceived ease of use and perceived usefulness have<br /> a significant positive effect on user attitudes and their intention to use the Bibit<br /> application. In contrast, perceived risk negatively affects user attitudes, thereby<br /> influencing their intention to use the platform. The findings suggest that users are<br /> more likely to continue using the application if they find it easy to use and beneficial<br /> for their investment needs. However, high perceived risks can discourage users<br /> from engaging with the app.<br /> Based on the findings, several recommendations are made for Bibit. These<br /> include improving the user interface design to ensure easy navigation, providing<br /> detailed performance tracking tools, and enhancing security features to safeguard<br /> user data and transactions. Moreover, fostering community engagement through<br /> forums and implementing loyalty programs can promote long-term use of the<br /> application. Future research should extend to other cities and consider additional<br /> factors such as perceived enjoyment and trust to gain a more comprehensive<br /> understanding of user behavior in digital investments

• BM62G3 - CONSUMER BEHAVIOR
• BM64C4 - E-COMMERCE AND INFORMATION BUSINESS
• EBI4D3 - EKONOMI DIGITAL
• EBH0H4 - FINANCIAL MANAGEMENT
• EBI2H4 - MANAJEMEN PEMASARAN
• BM62B4 - MARKETING MANAGEMENT

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Tersedia 1 dari total 1 Koleksi

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