Ogilvy on Advertising
David Ogilvy
Informasi Umum
Kode
25.01.016
Klasifikasi
659.1 - Advertising
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Adversting
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8
Dilihat
136 kali
Informasi Lainnya
Abstraksi
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities
Koleksi & Sirkulasi
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Pengarang
| Nama | David Ogilvy |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Vintage |
| Kota | New York |
| Tahun | 1985 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
