Social media marketing, 5/E.
Tracy L. Tuten
Informasi Umum
Kode
24.01.1237
Klasifikasi
658.81 - Sales Management/Manajemen Pemasaran
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Sales, Sales Marketing - Management
No. Rak
22
Dilihat
38 kali
Informasi Lainnya
Abstraksi
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Koleksi & Sirkulasi
Seluruh 1 koleksi sedang dipinjam
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Pengarang
| Nama | Tracy L. Tuten |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | SAGE Publications Ltd |
| Kota | London |
| Tahun | 2023 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
