Crossing The Chasm; 3rd Edition
Geoffrey A. Moore
Informasi Umum
Kode
24.01.1205
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Marketing
No. Rak
21
Dilihat
70 kali
Informasi Lainnya
Abstraksi
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Koleksi & Sirkulasi
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Pengarang
| Nama | Geoffrey A. Moore |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Harper Business |
| Kota | New York |
| Tahun | 1974 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
