Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations

Robert Ebo Hinson; Ishmael Mensah; George Kofi Amoako; Esi Akyere Mensah; Isaac Coffie; Eddy Khosa

Informasi Umum

Kode

24.21.730

Klasifikasi

338.479 1 - Tourism

Jenis

Buku - Elektronik (E-Book)

Subjek

Tourism Industry - Marketing, Hospitality Industry Marketing,

No. Rak

8b

Dilihat

35 kali

Informasi Lainnya

Abstraksi

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.

In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.

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Pengarang

Nama	Robert Ebo Hinson; Ishmael Mensah; George Kofi Amoako; Esi Akyere Mensah; Isaac Coffie; Eddy Khosa
Jenis	Perorangan
Penyunting
Penerjemah