Big Data: Understanding How Data Powers Big Business

Bill Schmarzo

Informasi Umum

Kode

24.01.850

Klasifikasi

658.403 8 - Information management, Gathering of information by management for use in managerial decision making, Information resources, Knowledge management

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Business Data Processing, Business-data Processing., Big Data,

No. Rak

Dilihat

402 kali

Informasi Lainnya

Abstraksi

Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value.

Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data.