ECODESIGN: The Competitive Advantage
Wolfgang Wimmer, Kun Mo LEE, Ferdinand Quella, John Polak

Informasi Umum

Kode

24.01.771

Klasifikasi

658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy

Jenis

Buku - Circulation (Dapat Dipinjam)

Subjek

Green Marketing, Economic Development-environmental Aspects

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 21
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

88 kali

Informasi Lainnya

Abstraksi

Dealing with environmental issues should no longer be considered simply as a cost of doing business. Effective environmental improvements to a company’s products and services can be turned into business opportunities. This book was written with the express purpose of helping managers of companies, in particular of Small to Medium sized Enterprises (SMEs), to better deal with environmental challenges and address customer requirements, all in order to turn their environmental inve- ments into competitive market advantages. Several examples are provided throughout the book, but also warning signs (Alert Boxes). These “Alerts” are posted to help managers avoid typical traps when working with environmental considerations in business processes. The authors have many years of experience in the various aspects of impleme- ing Ecodesign. This experience includes working in industry for many years; le- ing the environmental departments in a multinational company; managing research projects in eco-product development; Life Cycle Assessment; and national and international environmental communication and marketing. This book is the latest in a series. The 2002 “Ecodesign Pilot” introduced a tool and software to help design more environmentally compatible products. It was directed specifically at designers. The 2004 book, “Ecodesign Implementation”, was written to help project managers optimize product development processes from an environmental perspective.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Wolfgang Wimmer, Kun Mo LEE, Ferdinand Quella, John Polak
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Springer
Kota	New York
Tahun	2010

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 1.000,00
Jenis	Sirkulasi

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