Digital Marketing Strategy: An Integrated Approach to Online Marketing, 3/E
Simon Kingsnorth
Informasi Umum
Kode
24.01.654
Klasifikasi
658.872 - Telemarketing, Direct marketing, Direct-mail marketing, Direct selling, Multilevel marketing, Pyramid marketing, Television selling, Catalog, Online, Telephone-order marketing
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Digital Marketing, Marketing Management,
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
301 kali
Informasi Lainnya
Abstraksi
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
- DEK3IBB3 - PEMASARAN DIGITAL
- DDK2HAB3 - Pemasaran Digital
- GFK2DAB3 - Pemasaran Digital
- EAK3BAB3 - Pemasaran Digital dan SEO-
- DAK4AAB4 - E-Commerce
Koleksi & Sirkulasi
Tersedia 4 dari total 4 Koleksi
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Pengarang
| Nama | Simon Kingsnorth |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Kogan Page |
| Kota | New York |
| Tahun | 2022 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
