Consumer Behavior Buying, Having, and Being Fourteenth Edition
Michael R. Solomon, Cristel Antonia Russell
Informasi Umum
Kode
24.01.633
Klasifikasi
658.834 2 - Consumer behavior, Motivation research, Consumer psychology
Jenis
Buku - Circulation (Dapat Dipinjam)
Subjek
Consumer Behavior
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8
Dilihat
975 kali
Informasi Lainnya
Abstraksi
Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we are all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
- DAK3QAB4 - Perilaku Konsumen
- DCK2MAB3 - Perilaku Konsumen dalam Leisure
- GFK1HAB3 - Perilaku Konsumen Digital
Koleksi & Sirkulasi
Tersedia 3 dari total 3 Koleksi
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Pengarang
| Nama | Michael R. Solomon, Cristel Antonia Russell |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Pearson |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 1.000,00 |
| Jenis | Sirkulasi |
