Can Maruti Suzuki’s wagonr steer through the repositioning drive?
Komal Nagar
Informasi Umum
Kode
24.10.550
Klasifikasi
658.81 - Marketing Management
Jenis
Case Studies
Subjek
Marketing Management
No. Rak
Dilihat
211 kali
Informasi Lainnya
Abstraksi
Using the case will help address the following objectives: to expose students to the challenges of repositioning an established brand; appreciate the need for and importance of repositioning established brands; evaluate existing positioning and market conditions for making a sound decision; and develop analytical skills that will prepare them to make decisions in real business scenarios.
Koleksi & Sirkulasi
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Pengarang
| Nama | Komal Nagar |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald Publishing |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
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