Dish Tv India Limited: The Dilemma Of Celebrity Endorsement
Rashmi Kumar Aggarwal, Bikramjit Rishi
Informasi Umum
Kode
24.10.599
Klasifikasi
659.113 - Advertising Campaigns
Jenis
Case Studies
Subjek
Advertising Campaigns
No. Rak
Dilihat
229 kali
Informasi Lainnya
Abstraksi
Dish TV pioneered digital entertainment in India. It was July 2016, the first quarter board meeting of Dish TV India Limited at the company corporate office in Noida, India. One of the agenda items was whether the company needed to rely on celebrity endorsement 12 years after its inception. In three months, time, at its next meeting, the board was expected to come up with a product campaign that would most effectively impact its target customers.
Koleksi & Sirkulasi
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Pengarang
| Nama | Rashmi Kumar Aggarwal, Bikramjit Rishi |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
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