Informasi Umum

Kode

24.10.521

Klasifikasi

658.870 8 - Franchise businesses

Jenis

Case Studies

Subjek

International Business

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Dilihat

314 kali

Informasi Lainnya

Abstraksi

The case is about a third largest US-based multinational Costco Wholesale corporation which is a giant retailer. The company operated at 803 locations with a revenue of $166.7bn, which makes it the third largest global retailer in 2020. The case offers comprehensive insight into Costco Wholesale’s business model, distribution strategy, marketing techniques and internationalisation. The authors further discuss that how Costco put forth its model among different range of customers and provided them with high-quality products at a comparatively lower price. The focus of the case is towards the Asian expansion of Costco. In subsequent parts, the strategies and challenges of Costco with respect to its Asian competitors have also been discussed. After generating experience in Asian markets, Costco has considered China as its next destination. The case also discusses the foreign retailers’ success, failure and retail format.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama Abhishek Kumar, Sanjay Kumar Kar, Saroj Kumar Mishra, Rohit Bansal, Sidhartha Harichandan
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Emerald
Kota New York
Tahun 2022

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 0,00
Jenis Non-Sirkulasi

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