Makin Dirasa Makin Terasa: The Case of Mamart Food
Norhayati Mohd Alwi, Nor Hafizah Zainal Abidin, Norsyahida Mokhtar
Informasi Umum
Kode
24.10.515
Klasifikasi
658.401 2 - STRATEGIC MANAGEMENT
Jenis
Case Studies
Subjek
Small Business-management
No. Rak
Dilihat
192 kali
Informasi Lainnya
Abstraksi
This case presents Khir, CEO of Mamart Food, facing several challenges in the post Covid-19 pandemic. Mamart Food is a SME manufacturing company located in Peninsular Malaysia. It competes in a frozen food industry. The case highlights the turbulence which Khir had to face due to the production capacity issue. He had the dilemma of balancing between the opportunity to boost sales and the capacity to meet demand. The dilemma emerged during the Movement Control Order in place and was expected to continue in the post MCO period. Quite a number of frustrated stockists over the unmet demand have started to aggressively voice out their dissatisfaction. Seeing the growing number of complaints, Khir had to act fast. Being the CEO, Khir must resolve the tension between Suliana, the production manager and Hisham, the sales and marketing manager. Failing which, it could be detrimental to the survival of Mamart Food. The most effective strategy for Mamart Food therefore needs to be formulated immediately.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Norhayati Mohd Alwi, Nor Hafizah Zainal Abidin, Norsyahida Mokhtar |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald |
| Kota | New York |
| Tahun | 2021 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
