The Drip Footwear Brand: Managing A Successful Start-up Launch and Rapid Expansion During Covid-19 Pandemic
Steven Zwane, Motshedisi Sina Mathibe, Anastacia Mamabolo

Informasi Umum

Kode

24.10.474

Klasifikasi

658.408 - Social responsibility of executive management, Safety Management

Jenis

Case Studies

Subjek

Start-up

No. Rak

Dilihat

259 kali

Informasi Lainnya

Abstraksi

In July 2019, Lekau Sehoana launched branded sneakers called Drip. It took Lekau six weeks to sell the first 600 pairs of shoes from his car boot, not having applied any robust marketing strategies. During the interactions with customers, it became clear that there was a demand for a new South African sneakers brand. In December of the same year, he manufactured and within a few days, sold 1,200 sneakers. This rapid achievement was enough confirmation for Lekau that there was a need for locally manufactured and branded shoes. Based on this success, Lekau started to consider the launch of his own business. However, during the process of the formal launch, the world was suddenly experiencing the impact of the Covid-19 pandemic. During the planning stage regarding the mode of operation and the full business launch, in March 2020, South Africa was placed into the Covid-19 Alert Level 5 lockdown, complicating the decision-making process even further. Despite the extremely severe lockdown regulations that lasted more than a year, in May 2021, Lekau had already managed to open 11 stores in reputable malls and sold hundred thousands of his sneakers. This instant success, putting pressure on the manufacturing ability, distribution and costing structure, led to Lekau becoming concerned about having grown and still growing too fast too soon during a pandemic. His concern was what would happen when the country would move back to normal, without the constraints caused by the lockdown, would he be able to sustain the growth and how would he achieve this, and how would he be able to manage the fast-growing venture?

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Steven Zwane, Motshedisi Sina Mathibe, Anastacia Mamabolo
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Emerald
Kota	New York
Tahun	2022

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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