Dilemma Between CSR and Brand Equity: A Case of Lawrence & Mayo company
Rajesh Kumar Srivastava, Vivek Mendonsa, Harshit Joshi, Tejal Pradhan
Informasi Umum
Kode
24.10.473
Klasifikasi
658.403 - Decision Making Management
Jenis
Case Studies
Subjek
Decision Making Management
No. Rak
Dilihat
186 kali
Informasi Lainnya
Abstraksi
This case is related to the CSR orientation of L&M and its impact on brand equity. As a brand, L&M is over 140?years old and has a dynamic and trending optics market in India. There is a dilemma in the company around the impact of CSR on brand equity, customer engagement and company goodwill. This case focuses on maintaining and improving brand equity, identity and image through CSR initiatives.
Koleksi & Sirkulasi
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Pengarang
| Nama | Rajesh Kumar Srivastava, Vivek Mendonsa, Harshit Joshi, Tejal Pradhan |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald |
| Kota | New York |
| Tahun | 2022 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
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