The Spinach King’s social enterprise scaling strategy during and post Covid-19 pandemic

Anastacia Mamabolo

Informasi Umum

Kode

24.10.457

Klasifikasi

658.408 - Social responsibility of executive management, Safety Management

Jenis

Case Studies

Subjek

Social Entrepreneurship

No. Rak

Dilihat

292 kali

Informasi Lainnya

Abstraksi

Lufefe Nomjana, a Cape Town-based social entrepreneur, decided in 2011 to launch a social enterprise that promotes an affordable but healthy lifestyle by baking and selling spinach bread at a low cost. Nomjana combined a for-profit business venture with the social aspect of providing healthy products at a cost people can afford. When the lockdown was implemented in South Africa in March 2020, he still grew his business despite the strict restrictions. Inspired by the growth of the enterprise, in August 2020, and at the height of the national lockdown necessitated by the Covid-19 pandemic, Nomjana decided to open a company-owned outlet in Johannesburg miles away from the Cape. However, the launch of this company-owned outlet was not successful. The failure of the Johannesburg outlet left him with a dilemma, as he had planned to scale up his enterprise into other cities in South Africa. Launching his business in Cape Town had not been a challenge, but he struggled to launch outlets of his social enterprise outside of the Western Cape Province.