Kapter: Pursuing Innovation And Competitive Advantage In The Mexican B2B Ecosystem
Víctor H. Valdés-Cervantes, Pável Reyes-Mercado
Informasi Umum
Kode
24.10.444
Klasifikasi
658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Jenis
Case Studies
Subjek
Marketing Management
No. Rak
Dilihat
221 kali
Informasi Lainnya
Abstraksi
Margarita Kaplun, founder and CEO of Kapter, a small company providing country-wide technical and consultant services on thermography to industrial hubs in Mexico, had positioned the company as a reputed provider. However, the company had experienced razor-thin margins. Margarita needs to decide whether they pursue the following grant to fund a project on technology development that will source the competitive position or pursue a commercial project that help them achieve a larger customer base to reap higher income.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Víctor H. Valdés-Cervantes, Pável Reyes-Mercado |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
