Morning Star BrandCom: Combating Covid-19 Vaccine Hesitancy
Vineeta Dwivedi, Malay Krishna, Sunny Vijay Arora
Informasi Umum
Kode
24.10.442
Klasifikasi
658.45 - Business communication, Communication as a technique of management
Jenis
Case Studies
Subjek
Crisis Management
No. Rak
Dilihat
157 kali
Informasi Lainnya
Abstraksi
As the vaccines first arrived after the devastating first wave of the Covid-19 pandemic, Indians hesitated to take the shot. Vaccine hesitancy, a worldwide phenomenon, hampered the uptake of the first Covid vaccines despite the dark clouds of the lethal disease. The case looks at the massive problem of vaccine hesitancy and how an integrated communication strategy could overcome and mitigate the challenge. The case protagonist, the leader of a communications agency, looks at the messaging, medium and platforms needed for strategic communication pitch to combat this vaccine hesitancy.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Vineeta Dwivedi, Malay Krishna, Sunny Vijay Arora |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald |
| Kota | New York |
| Tahun | 2022 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
