How does pandemic force social enterprises to evolve? – A case study of ThankUFoods
Ranjitha G.P., Rai Siddhant Sinha, Augustin Paul Paul, R. Sai Shiva Jayanth

Informasi Umum

Kode

24.10.398

Klasifikasi

658.401 2 - STRATEGIC MANAGEMENT

Jenis

Case Studies

Subjek

Strategic Management

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8

Dilihat

140 kali

Informasi Lainnya

Abstraksi

TUF is a social enterprise that empowers visually and physically challenged people by using while profitably selling food products. Few years of existence, it was facing a major dilemma regarding strategies to continue its existing business and the way forward. Because of the pandemic, the traditional offline business models became redundant on which TUF was heavily dependent. At the same time, TUF had to balance providing support to its employees, staying financially afloat and upholding its parent organization’s core objectives, the India Association for Blind (IAB). IAB was founded to rescue and provide livelihood for specially abled people. TUF was formed as a sister concern that combined charitable work and profit earning to make visually challenged people self-sufficient. At this juncture, the protagonist of the case Mr Abdul Raheem, chief executive officer of TUF and vice president of IAB, approached consultants to chart the way forward. He was forced to explore novel options ranging from conceptual ones, such as setting the right objectives and revisiting mission and vision, to more operational ones, such as venturing into online space, increasing advertisements and achieving breakeven sales. This case study highlights the overall journey of TUF, the underlying constraints, the new challenges faced and the dilemma ahead. Further, it covers the context and challenges peculiar to an emerging market setting. More importantly, it provides a setting for the students to be in the protagonist’s position and ponder – how should a social enterprise functioning in an emerging market function in times of pandemic crises? If it decides to explore novel options, what should be those, how can it proceed, and what to be cautious about.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Ranjitha G.P., Rai Siddhant Sinha, Augustin Paul Paul, R. Sai Shiva Jayanth
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Emerald
Kota	New York
Tahun	2024

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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