Zomato: Shaping The Future Of Food
Zahy Ramadan, Jana Kanso
Informasi Umum
Kode
24.10.348
Klasifikasi
658.7 - Management of Supplies
Jenis
Case Studies
Subjek
Supply Chain Management
No. Rak
Dilihat
195 kali
Informasi Lainnya
Abstraksi
Zomato is an online restaurant aggregator and food delivery company that provides information, menus and user reviews of restaurants. While Zomato was growing exponentially in terms of number of users and listed restaurants, the platform had to constantly reinvent itself to stay competitive in light of increasingly aggressive competitors that were launching into the different markets it serves. Maya, the country manager of Zomato Lebanon, faced a key dilemma deciding which potential strategy to replicate from head office into the local market that would help her fend off rising competitors while still increasing the size of the market.
Koleksi & Sirkulasi
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Pengarang
| Nama | Zahy Ramadan, Jana Kanso |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Emerald |
| Kota | New York |
| Tahun | 2024 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
