Informasi Umum

Kode

24.10.310

Klasifikasi

658 - General management, General business management, General industrial Management

Jenis

Case Studies

Subjek

Business Management

No. Rak

Dilihat

205 kali

Informasi Lainnya

Abstraksi

The focus of this case was the crisis at Zomato as a result of the protests by gig workers engaged as delivery partners at the company. This case discussed the CEO’s dilemma in resolving the crisis. Zomato's business model was discussed to provide students an overview of the dynamics and challenges of online food delivery business; the company’s initiatives to enhance the robustness of its business model and the resulting media backlash questioning some of these initiatives that could endanger the lives of its delivery partners. In addition, this case explored the lack of regulatory provisions for gig workers in India. Finally, the options available to the protagonist to mitigate the crisis were discussed. The focal point was the well-being initiatives that the protagonist could consider implementing to address the concerns voiced by the delivery partners and encourage them to engage in Zomato's business with positivity.

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

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Pengarang

Nama Avil Saldanha, Sathiyaseelan Balasundaram, Rekha Aranha
Jenis Perorangan
Penyunting
Penerjemah

Penerbit

Nama Emerald
Kota New York
Tahun 2024

Sirkulasi

Harga sewa IDR 0,00
Denda harian IDR 0,00
Jenis Non-Sirkulasi

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